Andreas O. Loff · Ponywurst Productions, Hamburg

Author. Speaker.
Storyteller.
Creative AI.

Andreas O. Loff explains artificial intelligence from practice: as a Spiegel bestselling author, as a speaker, and with Ponywurst Productions as a producer of AI films for NATO, ARD, ZDF, Joko & Klaas and Jonathan Meese.

Andreas O. Loff in a pink linen suit, seated by a lake

Photo: Bettina Theierkauf

SpiegelBestseller “Das geht nicht mehr weg”, Rowohlt 2026
Top 50news podcast in Germany with “Richard, wo erreiche ich Dich?”
200.000+podcast downloads per month
Since 2022AI films and visual worlds for brands, media and institutions

The Book

Spiegel Bestseller

Das geht nicht mehr weg. AI in the world of tomorrow.

Will AI destroy art? Will it put us all out of work? The reservations about artificial intelligence are huge, and the debate often sounds like the end of the world. Andreas O. Loff answers the questions he is asked every day, as someone who sees AI as a tool and works with it daily.

The book spent weeks on the Spiegel bestseller list. It covers opportunities and risks, ownership, jobs, regulation and the race with China, and it shows which decisions politics has to make now. A book that gives courage without playing anything down. German language edition.

Book cover of Das geht nicht mehr weg by Andreas O. Loff, artwork by Jonathan Meese
Less a non-fiction book than a modern portrait of our time, in which the machine appears not as a monster but as a mirror of our own helplessness and hope.Reader review, Amazon
He explains artificial intelligence, and afterwards you still feel like using it.Sascha Lobo
Loff delivers this in an engaging and often humorous way.Patrick Wildermann, GALORE, Book of the Week
PublisherRowohlt Polaris
Published17 April 2026, 3rd edition
ForewordFlorence Gaub
CoverJonathan Meese
Format240 pages, paperback, e-book, audiobook (Argon)
ISBN978-3-499-01901-2

Talks & Workshops

Understand AI before you fear it.

Andreas O. Loff doesn’t talk about AI, he works with it. His talks use real productions to show what generative AI can do today, where it fails, and what that means for media, marketing and creative work. Entertaining, concrete, no buzzwords. For conferences, companies, associations and cultural institutions.

Andreas O. Loff in an armchair on a jetty

Photo: Bettina Theierkauf

Keynote

“But it still can’t do hands…”

Generative imaging and the transformation of media. How a toy became a profession, what an AI film costs today, and why good storytelling is becoming more important, not less.

Keynote

Marketing with artificial intelligence

What agencies and marketing departments need to change now: campaign development, image production, content pipelines. With examples from work for Joko & Klaas, ProSieben and Roland Berger.

Keynote

Fear of AI

Why we fear technology before we understand it. The questions from the book, brought to the stage: work, ownership, deepfakes, regulation, and what societies have to decide now.

Keynote 30–60 minFireside chat & moderationHands-on workshop for creative teamsIn-house briefing for executivesReading with Q&AGerman & English

Booking via Günter Berg

Talks, readings and appearances by Andreas O. Loff are booked through the Günter Berg Literary Agency. Günter Berg was publishing director at Suhrkamp and Hoffmann und Campe and today represents authors of fiction and non-fiction.

Günter Berg Literary Agency GmbH & Co. KG
Mittelweg 117 · 20149 Hamburg
Mommsenstraße 43 · 10629 Berlin
+49 40 45 000 996

What to send us

Occasion and date, location, audience and size, preferred format and duration. We usually reply within two working days with availability and terms.

The Studio

Ponywurst Productions: stories shot with AI.

Ponywurst is the production company of Andreas O. Loff. Based in Hamburg since 2018, working with generative AI since 2022. We develop formats, write stories and produce films, visual worlds and campaigns that would not be possible without AI. Many people can handle the technology. We combine it with storytelling, all under one roof.

Storytelling & format development

Every production begins before the first prompt: premise, dramaturgy, tone, visual world. We develop formats for TV, stage, social media and institutions.

  • Concept & script
  • Show and series formats
  • Scenarios & strategic foresight

AI film & image production

Direction, animation, editing and sound design from a single source, in whichever pipelines currently deliver the best images. The result: broadcast-ready films seen by millions.

  • Music videos & short films
  • Illustration & key visuals
  • Campaign and social content

Consulting & workshops

We build AI production pipelines together with teams: tools, rights, quality, workflow. Hands-on, using the client’s real projects.

  • Pipeline consulting
  • Hands-on workshops
  • Sparring for creative directors

Clients & Partners

NATOARDZDFJoko & KlaasJonathan MeeseDJ Helland many more

Work

Selected productions

All films are on YouTube. The selection shows the range: music video, political short film, TV segment, scenarios for NATO.

Podcast

„Richard, wo erreiche ich Dich?“

In a world where everyone has less and less time and the most important podcast in the universe runs almost an hour, two men do the only right thing: Ingmar Stadelmann and Andreas O. Loff listen to “Lanz & Precht” (Germany’s leading news podcast) for you and sum it up. With regular segments, bittersweet commentary and the voice of Franziska Weisz. New every week, in German.

Andreas O. Loff in the podcast studio, putting on headphones
Podcast cover of Richard, wo erreiche ich Dich?

Photo: Hamburger Abendblatt

200,000+downloads per month
Top 50news podcasts in Germany
250+episodes since 2023
Not everyone is a fan of Lanz and Precht. If you still want to know what moves the two media boomers, listen to this podcast.detektor.fm, PodcastPodcast

In 2026 the podcast led to Andreas O. Loff appearing on “Lanz & Precht” himself, hosting an episode on AI, deepfakes and what politics has failed to do.

Press

What others write.

On the book, the podcast and the productions that sparked debate. All articles in German.

Andreas O. Loff

Filmmaker, storyteller, AI explainer.

Andreas O. Loff, born 1973, trained as an aircraft mechanic, flew as a flight attendant and entered the early internet and agency world in the mid-nineties: web designer, creative director, entrepreneur, consultant, managing director. He was already working on language-processing systems in the early 2000s. Since 2022 he has been one of the most visible AI creators in the German-speaking world.

Portrait of Andreas O. Loff, black and white

His films reach millions of viewers, whether as his own work, commissioned by Joko & Klaas, Jonathan Meese and Atze Schröder, or with Florence Gaub for NATO. Since 2019 he has been a permanent ensemble member of Micky Beisenherz’s “Apokalypse & Filterkaffee” tour, which he also co-produces.

His core message stays the same, on stage and in the book: AI is part of the present. The question is not whether, but how we use it.

1973Born. Trained as an aircraft mechanic, then flight attendant.
1990sWeb designer and creative director in the early agency world, later consultant and managing director.
2018Founds Ponywurst Productions, launches the podcast “Das Ziel ist im Weg”.
2019Ensemble member and co-producer of “Apokalypse & Filterkaffee”.
2022Generative AI becomes the core of the work. First films for ProSieben, Florida Entertainment, NATO.
2023Launch of “Richard, wo erreiche ich Dich?” with Ingmar Stadelmann.
2026“Das geht nicht mehr weg” is published by Rowohlt and becomes a Spiegel bestseller.

Contact & Booking

Two routes, one point of contact.

Talks, readings, appearances

Bookings go through the Günter Berg Literary Agency in Hamburg and Berlin. Send occasion, date, location and format, and you will receive availability and terms.

+49 40 45 000 996

Productions, formats, workshops

For AI films, visual worlds, format development and workshops, contact Ponywurst Productions directly. An email with your project idea and timeframe is enough to start.

ziel@ponywurst.com